Cookie Policy
Last updated: May 2026
This Cookie Policy explains how Modem Intelligence Ltd, trading as Modem (“we”, “us”), uses cookies and similar technologies on thinkmodem.com in accordance with the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly and improve user experience.
Cookies we use
Strictly necessary cookies
Required for basic website functionality. These cannot be switched off.
| Cookie | Purpose | Duration |
|---|---|---|
cc_cookie | Stores your cookie consent preferences | 6 months |
Analytics cookies
Only set after you give consent. They help us understand how visitors interact with the site so we can improve it.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguishes unique users | 13 months |
_ga_* | Google Analytics 4 | Maintains session state | 13 months |
Google Analytics data is processed in accordance with Google’s privacy policy. We have enabled IP anonymisation.
Consent
When you first visit our website, you may be presented with a cookie banner allowing you to accept or manage cookie preferences.
Managing your preferences
You can change your cookie preferences at any time by clicking “Manage preferences” in the cookie banner, or by clearing your cookies in your browser settings.
To opt out of Google Analytics across all sites, use the Google Analytics opt-out browser add-on.
Third-party cookies
Some third-party services used on the website may place cookies, such as embedded content or infrastructure providers.
Updates
We may update this Cookie Policy from time to time. Any updates will appear on this page.
Contact
For questions about cookies, contact us at steven@thinkmodem.com.